Executive Highlight

Taj McClymont

Share This:

VP. Integrated Media, PMP MG

Industry: Advertising / Marketing

Business Founded: 2009

Phone: (561) 253-6707

Email: [email protected]

Address:
2751 S. Dixie Highway
West Palm Beach, Florida 33405

How long have you been in your industry?20

Why did you choose your industry?It drives the cause for one to continuously evolve/adapt to change as technology enhances capabilities and emerging strategies.

Who are your typical clients?At PMP, we are Consumer Law focused, but not limited to serving only legal advertisers

What do you like best about being in this industry?Developing great brand work, applying it to media and activation measurable omnichannel campaigns.

What are common problems you see?data is great, but at a time when privacy is an imperative, marketing leaders are forced to seek alternatives to solve customer problems. Though without the right data, 1st being the most important, it can be challenging for non-ecommerce verticals.

What advice/tips do you have for clients?always align to what can be measured, what we should measure to stay aligned to business goals, but always reserve a portion of investment for testing/learning.

When is your busy season?Q4 is by far the busiest season for any agency.

What keeps you up at night?keeping up with client activities and competitive trends in media.

How do you market yourself to grow/expand your business?Mostly LinkedIn, Roundtables, Podcasts and Conferences

How involved are you in the community?I enjoy speaking engagements, serving through days of giving back to those in need, and providing my time as support staff for others who give their efforts to a variety of causes.

What is your favorite not for profit or charity?community outreach centers that provide material assistance, like food, and employment opportunities.

What advice would you give to someone thinking of getting into this business?Learn what's truly important to your client and stay asset light since labor is always going to be your highest COG. And if possible overhire. Agencies benefit from multidisciplinary problem solvers more often than single skillset knowledge professionals.

What do you enjoy doing in your free time?Go on excursions with my two young boys, play piano, and host gatherings to bring friends and family together for any small/large reason. But most days you can catch me with my ear to tech ground listening for pending innovation..

Disclaimer: The information contained in this Executive Highlight, including any external links, is provided on an “as is” basis with no guarantees of completeness, accuracy, usefulness or timeliness. Business Tech TV does not verify the information provided and assumes no responsibility or liability for its accuracy. Business Tech TV does not endorse any business or individual listed in this directory.

Latest Brief

Pain Points of Leadership

August 19, 2024

Latest Updates

Buzzworthy Businesses with Branden Barkema of EOS Worldwide

January 16, 2025

Buzzworthy Businesses with Branden Barkema of EOS Worldwide

January 16, 2025