Executive Highlight
Justin Den Herder
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Founder/Principal Consultant, NuResolution Technology Group
- Industry: Information Technology
Business Founded: 2015
Phone: (904) 746-0220
Email: [email protected]
Address:
2771 Momument Rd., Ste. 29-158
Jacksonville, FL 32225
How long have you been in your industry?26
Why did you choose your industry?I got into CX technology and BPO to help clients make smart technology and operational decisions. I guide them through the entire process—assessing needs, sourcing solutions, managing procurement, overseeing implementation, and ensuring ongoing success. My focus is on delivering efficient, results-driven solutions that align with business goals, ensuring clients maximize their investment and achieve long-term success.
Who are your typical clients?I don’t focus on a single vertical, but we typically target retail, hospitality, healthcare, insurance, and financial services. Any B2C business with over 500 employees is where we can make the most impact. However, it's not a one-size-fits-all approach—there are always exceptions.
What do you like best about being in this industry?I enjoy helping people find the right solutions and sharing insights that make a real impact. Solving problems, improving processes, and connecting with others keeps me energized. I’ve seen a real need for Trusted Advisors who can help businesses move projects forward and overcome challenges.
What are common problems you see?The industry is full of paradoxes—automate everything yet delight customers, reduce human interaction but personalize experiences, embrace self-service while removing friction, and cut costs while driving revenue. Balancing these conflicting priorities is challenging, making it crucial to find high-ROI, low-effort wins.
What advice/tips do you have for clients?Focus on high-ROI, low-effort wins. Before a full lift-and-shift, explore ways to optimize existing platforms—sometimes a simple technology integration can be game-changing. In BPO, if full-time staff isn’t needed, gig work can fill the gaps. The key is finding a great advisor to guide you through these changes. The right “Who” can make all the difference, helping you navigate decisions that drive efficiency and growth.
When is your busy season?We are busy all year round.
What keeps you up at night?We are always striving to improve by finding great people, refining processes, simplifying marketing, enhancing training, and continuously learning. Growth comes from overcoming challenges and adapting along the way.
How do you market yourself to grow/expand your business?Our process is simple yet impactful. We host professional roundtable events where business leaders openly share their biggest challenges with peers. This helps us understand their needs while giving them a space to connect with others facing similar issues. It’s an opportunity to collaborate, gain insights, and raise their hand for support.
How involved are you in the community?Great question. We haven't been here long so we are figuring it out. We are looking at getting involved in the Jacksonville Chamber and also getting more involved in our Church.
What is your favorite not for profit or charity?Make-a-Wish Foundation
What advice would you give to someone thinking of getting into this business?Don't go it alone—build a strong team to help you succeed. Breaking into this business solo is tough, and while being an advisor or consultant is rewarding, it's even better with a team. The collaboration, shared expertise, and collective wins make the journey more enjoyable and successful. Winning together is always more fun.
What do you enjoy doing in your free time?I love to read, ride my beach cruiser, play guitar, and sing.
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