Oomiji

Business Size: 5-10
Phone: 9176081390

Address:
475 West 22nd St.
New York, NY 10011

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About OomijiOomiji is a customer insights platform that enables brands to learn "why" their customers do or believe what they do, segment them based on their perceptions, emotions, motivations, and more, and send them content that is specific to their interests and needs. The platform's goal is to enable clients to grow customer lifetime value (CLV).
What differentiates you from the competition?Most platforms stop at “what” customers do — Oomiji reveals why they do it. We enable segmentation based on the exact words, emotions, and motivations customers express. Using advanced AI categorization combined with deep linguistic analysis, brands can understand each customer as an individual, not a data point, and tailor communication that truly resonates.
What are your top selling services or products that your company offers?Our flagship Oomiji platform builds a dynamic persona around each customer by integrating their language, behaviors, and responses. Brands can segment audiences by how they talk about products, the events they attend, content they engage with, or how they score and describe their experiences — creating a single, actionable view of each customer.
If you had one message to get across to future customers, what would it be?Your growth depends on understanding why customers behave as they do. Everything you do — from advertising and email to design and service — should serve one goal: improving customer lifetime value. The only sustainable path to that is through listening, understanding, and responding to your customers’ real needs and emotions.
What is the biggest marketing challenge that you will face in the upcoming year?Breaking through market noise and organizational inertia. Many companies are overwhelmed by data but underinformed about what truly drives their customers. Our challenge — and mission — is to show them how insight-led personalization can transform both relationships and revenue.

What technologies are having the biggest impact on IT right now? Causal AI and Agentic AI. These technologies move beyond prediction to understanding cause and intent — exactly what Oomiji does for customer relationships.

How do you ensure cybersecurity and data protection across systems? We partner with experienced, security-certified software development teams who implement rigorous encryption, authentication, and compliance protocols to protect client and customer data at every level.

What trends are driving digital transformation? Brands are realizing that transactions don’t build relationships — relationships build transactions. With over 360 billion emails sent daily, success now depends on knowing what customers feel, believe, and want. True digital transformation starts with technologies that make that understanding possible.

How are you managing cloud infrastructure and scalability? Oomiji’s architecture was designed for growth. Our cloud infrastructure scales seamlessly to support increasing data volumes, complex segmentation, and multi-channel integrations without compromising speed or reliability.

What are the key skills in demand for IT professionals today? Technical skills are essential, but strategic thinking and communication matter most. As AI evolves, the ability to craft effective prompts, interpret nuanced outputs, and connect technology to business strategy is becoming indispensable.

How do you stay current in such a rapidly evolving field? Curiosity is our compass. We read constantly, experiment with new tools, and engage with forward-thinking experts across industries — always learning, always testing, always refining.

What’s your approach to innovation and problem-solving in IT? We treat innovation like sailing across the ocean: success requires clear objectives, smart strategy, and a deep understanding of your tools and conditions. (See: Let’s Take the Confusion Out of Strategy and Sail Across the Ocean)

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